Kokkedal Slot has transformed its operations with the VISIT Platform — driving significant growth in direct revenue and package sales, while keeping personal hospitality at the heart of everything they do.
Just 30 minutes north of Copenhagen, Kokkedal Slot invites guests into an 18th-century castle framed by parkland and coastal scenery. Built in 1746 as a summer residence, the estate is now a luxury hotel with around 60 rooms, spa facilities, a restaurant and versatile meeting spaces.
The setting is steeped in history, but the strategy behind it is anything but. Over the past years, Hotel Director Kasper Heebøll Harboe and his team have been on a mission to modernise operations and digitalise the guest journey — without losing the personal service that makes Kokkedal Slot special.

Increase in package sales
Increase in add-on purchases
Increase in revenue through own channels
Kokkedal Slot has spent years upgrading systems and workflows to reduce manual work and create a smoother experience for guests and staff alike. According to Kasper, although the modernisation is only now reaching its final phase, the team can already see how the process is helping them create more value for their guests.
One of the biggest shifts has been operational. By automating processes and connecting systems, the team has freed up time to focus on what matters most: guest interaction. Central to that shift has been the decision to implement the Visit Platform — in particular VisBook as their PMS and BookVisit as their Booking Engine and Channel Manager. Bringing sales, distribution and property management together in a single ecosystem reflects the platform’s core promise: every need in one place, with less administration and more focus on memorable guest experiences.
Kasper highlights how the tight integration between BookVisit and VisBook reduces manual work and significantly improves accuracy. As he puts it, “it has almost removed our manual mistakes — for example, when a room is cancelled but a table reservation or treatment isn’t, leaving us with occupied capacity but no guest.” Guests benefit too: they can add to their reservation themselves, both before and during their stay.
“The team is able to create more time for what’s important — the personal contact when it’s needed. And we’re receiving more and more positive feedback from guests about how easy and efficient it is to interact with us.” — Kasper Heebøll Harboe, Hotel Director
Over time, reducing manual work has become more than a technical project — it has become part of Kokkedal Slot’s culture.
“Over the last six years we’ve worked systematically to reduce manual processes,” Kasper explains. “We’ve now reached a point where it’s no longer just a strategic decision, it’s part of our mindset. When we encounter manual processes, the organisation automatically questions them and works to change the workflow rather than just accepting it.”
The result is a team that spends more time with guests and less time behind screens — something reflected in both guest feedback and employee motivation. That’s what the Visit Platform is designed to enable: more time to look your guests in the eye.
While many hotels still lean heavily on third-party platforms, Kokkedal Slot has steadily strengthened its own channels. The most visible shift? A significant increase in direct bookings powered by BookVisit’s Booking Engine.
“We continue to grow significantly more through our own channels than through third parties. That doesn’t mean we’re completely independent from them, but we’re able to use them much more strategically, rather than as the foundation for survival.” — Kasper Heebøll Harboe, Hotel Director
The numbers confirm that shift. Over the past six months, the hotel has seen an 18% increase in bookings overall, while the average room price has risen by 5%. The most striking difference lies in channel distribution: growth on third-party channels followed the status quo, while revenue through Kokkedal Slot’s own channels increased by 39%.
With the Visit Platform’s Channel Manager keeping distribution, pricing and availability synced in real time, the hotel can fill remaining capacity through OTAs without relying on them as its primary revenue source.


Beyond room bookings, Kokkedal Slot has focused on growing revenue through packages and additional experiences — and the results have been particularly strong.
Over the past six months the hotel has recorded a 68% increase in package sales and an 80% increase in add-on purchases. “For packages, that’s especially strong because we already had good growth in that area,” Kasper says. “Add-ons are growing from a smaller base, so there’s still a lot of potential ahead.”
“Having everything in VisBook has definitely helped us increase upselling and package sales. It’s much easier to promote combined offers like accommodation plus spa or dining when all reservations are handled in one place.” — Kasper Heebøll Harboe, Hotel Director
Kasper also notes that the platform gives the team the control they need: “We can create a capacity limit on packages, so we do not risk selling everything at the lowest offer.” That control is especially important as the hotel reaches capacity in several periods throughout the year.
“We’re seeing strong growth in overnight stays, packages and events. But we have huge potential in upselling and additional services,” he explains. “In many periods our capacity is already fully utilised, so the next step is generating more revenue from the guests we already have rather than acquiring entirely new ones.”
This is the Visit Platform’s Packaging capability in action — upselling anything from a room upgrade to a spa treatment, all prepaid online and synced with the PMS.
Kasper emphasises the value of working within a single, connected ecosystem: “Using solutions from the same provider strengthens the integration and makes the whole system more cohesive. It’s easier to get support, and the products are designed to work well together.” Having a single point of contact improves both day-to-day operations and long-term development, giving the hotel “a better chance of getting the improvements we need.”
For Kasper, technology is never the end goal — it’s the means to strengthen hospitality. By automating routine tasks with VisBook’s PMS and improving the digital sales journey through BookVisit’s Booking Engine and Channel Manager, the team at Kokkedal Slot can focus on what truly defines the experience: personal, attentive service.
And as the numbers show, that balance between tradition and modernisation is already paying off.